Advertising

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News
	Rich Media Leaves Strongest Impressions
		RICH MEDIA, INCLUDING FLASH AND streaming ads, have a greater effect on advertisers' brand metrics than JPEG and GIF ads, according to a DoubleClick report released this week.
	EIAA RESEARCH SHATTERS ONLINE AD MYTHS
		Many of the myths and preconceptions surrounding online advertising were dispelled today with research from the European Interactive Advertising Association (EIAA) revealing that the internet forms a vital component in the marketing campaigns of many of Europeâs top advertisers.
	The Next-Gen Behavioral Platform?
		Does MSN's adCenter hold a glimpse of next-generation of behavioral marketing -- even of online marketing's future?
	Companies Use Technology To Spruce Up Outdoor Ads
		Reporter Adam Balkin found some of the newest, eye-catching ways advertisers are hoping to draw you in.
	Monaco: Newspapers would benefit from promoting print
		Promote the power of print. This is the cry of The Print Council, a not-for-profit business-development initiative dedicated to promoting print media. One of its goals is to educate advertisers about the inherent pull power of the printed image.
	Cell Phone Ads Are On the Way
		Using the cell phone to hawk products to consumers has big potential for brands, but the emerging mobile marketing industry still has to clear major hurdles in the U.S. market, key executives said Thursday at a convention for the wireless industry.
	Paper cuts: Maybe ad-supported media don't make sense anymore
		Maybe advertising-supported media don't make sense anymore. The model has never been all that rational.
	Guerrilla Marketing A Cheaper Alternative
		So you've spent an enormous amount on advertising in the media and got very little response -- or maybe you were scared enough by the prices that you never put the ads there to begin with.

Featured Links
	Advertising Educational Foundation
		The Advertising Educational Foundation is the advertising industry's provider and distributor of educational content to enrich the understanding of advertising as an essential component of our economic and social system.
	Federal Trade Commission

	MediaPost Advertising & Media Directory
		MediaPost is an on-line contact directory of all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing instant look-up, and communications.
	Danwe: China Media and Advertising:
		Updated information about media, advertising, and marketing in china.
	Advertising Age

	The Ad Council : Leading producer of PSAs since 1942
		As the leading producer of public service advertisements (PSAs) since 1942, the Ad Council has been addressing critical social issues for generations of Americans.

Periodicals
	Adweek Magazine
		Adweek has the inside stories on advertising creative, client/agency relationships, and successful global advertising strategies for ad agency executives.
	Campaign Magazine - Advertising News
		Campaign Magazine - Advertising News - Brand Republic

Libraries
	Library of American Broadcasting, Univ. of Maryland Libraries
		These vintage radio commercials are made freely available for purposes of scholarship and enjoyment. Reproduction for any other purpose is strongly discouraged. In making these advertisements available to interested researchers, the Library of American Broadcasting makes no claims of intellectual ownership or control.

Organizations
	IAB Interactive Marketing Standards and Guidelines Internet Ad Unit Guidelines
		The IAB is the only association dedicated to helping online, Interactive broadcasting, email, wireless and Interactive television media companies increase their revenues.
	American Advertising Federation
		The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.
	American Association of Advertising Agencies

	The Advertising Research Foundation
		The Best Advertising is Built on a Solid Research Foundation.
	Advertising Standards Authority - UK
		The ASA is here to make sure all advertising, wherever it appears, meets the high standards laid down in the advertising codes. Our website will tell you more about the rules for advertising, let you complain online, and explain how the ASA is working to keep UK advertising standards as high as possible.
	International Advertising Association
		A global and grassroots community of successful brand builders.
	Advertising Photographers of America
		APA Advertising Photographers of America a trade association that promotes and protects the interests of commercial, editorial and corporate photographers
	Network Advertising Initiative
		The NAI (Network Advertising Initiative) is a cooperative of online marketing, analytics, advertising and email companies who are committed to addressing important privacy and consumer protection issues in emerging media.
	Television Bureau of Advertising
		Welcome to the Television Bureau of Advertising (TVB), the not-for-profit trade association of America's broadcast television industry.
	Cabletelevision Advertising Bureau
		CAB's primary mission is to support cable television's growth and effectiveness as a major advertising and marketing medium.
	Radio Advertising Bureau-UK
		The Radiocentre, 77 Shaftesbury Avenue, London, W1D 5DU - 020 7306 2500
	Advertising Standards Canada
		Advertising Standards Canada (ASC) is the Canadian advertising industryâs self-regulatory body. ASCâs mission is to ensure the integrity and viability of advertising.

Timelines
	Timeline: Emergence of Advertising in America
		From Duke University.